Ginger Soul

An official Latvian cultural & charity association, working since 2013 — the heart on which the whole of Moro Media Group stands. "Ginger" is not about the colour of hair: it is the fire of creativity that refuses to be ignored.

“Visibility is the first step toward impact. Art and talent must know no social boundaries — the right to be heard is not a privilege of the few.”
A broadcast camera in a studio

New project · June–December 2026

Ginger Soul LAB — A World of Boundless Opportunities

At 14–18, a teenager chooses who they want to become — yet too often that choice is shaped not by them, but by the environment they grow up in. Many children grow up without parents; many gifted young people live in remote areas and small towns, with no example nearby to show how vast the opportunities for a capable teenager really are.

Ginger Soul LAB creates free media studios in schools — professional sound, lighting and cameras — a live space where any teenager, regardless of family income, gains equal access to technology and the absolute right to be heard. At its heart is the live YouTube show "Business in a Human Way", where teenagers become authors and hosts, leading open dialogue with successful entrepreneurs and market leaders.

Inside the studio they master shooting, editing, directing and the art of conversation — and grow their core soft skills: critical thinking, real listening, emotional maturity, team leadership. It gives them a calm, conscious confidence and opens a world with no borders for their talent.

Our goal by the end of 2026: to fully equip the first media studio in a partner school, so children can come after class and record episodes. Every contribution turns into real equipment — cameras, computers, lighting, microphones, tripods, studio headphones.

2026

Every Dream Deserves a Celebration: The Class of 2026

For many young people of fifteen or sixteen, the joy of graduation stays out of reach: the album, the celebration, the simple right to stand among the others as an equal. We created this project to dissolve that invisible barrier — so that every young person can close this chapter of their life with the same dignity as anyone else.

2025–2026

Pipistrellus. Eco-mission

Ninth-grade students in Latvia turning cardboard waste into an educational environmental project — with a professional business concept and creative teamwork that took 2nd place in a national competition. MORO supports them and tells their story.

2023

Albert One Memorial Day — Pavia

In the courtyard of the Castello Visconteo in Pavia, Ginger Soul brought to life a tribute to Alberto Carpani, the pioneer of Italo-disco. Nearly fifty musicians — John Righeira, Den Harrow, P. Lion, Ken Laszlo, Fred Ventura and more — and thousands of people singing his songs as one.

Since 2013

The quiet, constant work

It began with a children's home in Riga. Then came Christmas gifts for children with special needs, created with artists from across Europe and America; support for Social House Ludza and a care home for the elderly in Riga; helping writers fund their books and Italian artists record their albums. Help is not measured only in money — what matters most is to be noticed, heard, and truly talked with.

All projects — gingersoul.eu Instagram @ginger.soul_org